‘Z Flip 4 x BTS’ Collaboration
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‘Z Flip 4 x BTS’ Collaboration
Samsung Electronics announced that it is actively promoting the global K-pop group BTS (BTS) in marketing the Galaxy Z Flip 4 to be released this month.
While it is being actively used in global marketing along with 'Bora Purple', the flagship color of the Galaxy Z Flip 4, it is evaluated that it is leading a good response from global consumers both online and offline.
Samsung Electronics is putting BTS at the forefront of marketing for new Galaxy devices, including the Galaxy Z Flip 4. BTS' latest rapid 'Yet To Come', which contains the Galaxy Z Flip 4 and BTS, will be broadcast not only online such as SNS and YouTube, but also from landmarks around the world, such as Times Square in New York, USA and Piccadilly Square in London, UK.
Meanwhile, Samsung Electronics plans to operate an experience-type Unpacked pop-up store in New York, USA and central London, UK until the 31st, where consumers can directly experience the foldable phone and check the bespoke(customized) edition. Marketing with BTS and Bora Purple will continue.
Source: https://www.fnnews.com/news/202208121057066112
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