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BTS X Sneakers

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BTS X Sneakers  

 



Global idol group BTS and chocolate brand Sneakers announced a collaboration event. This collaboration event was created with the concept of filling the mind and body and giving true satisfaction by adding the sound of BTSs that deliver the message of hope to the world and the dependence of sneakers. 



BTS Special Edition reflects the title of BTS's eight hit songs with a message of positivity and hope in a purple package. Purple is the color that symbolizes BTS. 



They will also release chocolate with titles such as LIFE GOES ON, NEVER MIND, SAVE ME, I'M FINE, MAKE IT RIGHT, SPRING DAY, GOOD DAY, FOR YOU, etc. 




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Mars, Incorporated - Korea will hold a customer event from early September. If you upload an image of a DIY work using a special edition sneakers, along with a specific hashtag on Sneakers' official Instagram, they will present various gifts through a lottery. 


BTS Special Edition is sold only until it is sold out. On September 21, BTS X Sneakers held a pop-up store opening event at S Factory in Seongsu-dong, Seoul. Under the theme of BTS X Sneakers Music Pack, the pop-up store also offers a variety of programs for ARMY (BTS fandom) and customers, including sneakers street, message wall, collaboration product display zone, different concept photo zones and lucky draw, and collaboration product sales. 



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Visitors who have participated in more than three of the prepared programs and completed SNS certification will be given the opportunity to participate in the Lucky Draw event, and disposable film cameras, cell phone Griptok, masking tape specially designed for collaboration will also be provided. The pop-up store will run for five days from September 21 to September 25 in Korea. 




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