Operation of 'Lego BTS Dynamite' popup store
BTS (BTS), a world-renowned pop icon, will visit Korea's LG U+ complex cultural space, "A gap in everyday life by U+."
A pop-up store under the theme of "Dynamite," a BTS hosted by Lego Korea, will be held from March to April 9.
Gap is a complex cultural space and communication community that LG U+ opened in Gangnam-daero, Seoul in September 2020, and operates a pop-up store with a new theme every month. This month, a pop-up store will be held to commemorate the launch of the "Lego BTS Dynamite" set created by Lego Group with global pop icon BTS.
The Lego BTS Dynamite set, installed on the first floor of the gap, reinterpreted the iconic places in the music video with Lego to preserve the details and the bright and cheerful feeling of the original song. Donut shops, record shops, ice cream trucks, and basketball courts with a lively atmosphere can all be assembled and arranged as desired.
When you open the door located under the huge DISCO sign, you will see a surprise stage decorated with colorful lights and the logo of a BTS. Inside the record shop, you can also find a variety of special details, such as displaying tiles engraved with BTS's album cover.
On the first floor, "Lego BTS Concert Diorama" and "Photo Zone" will be operated. In the concert diorama, participants can fill it with their own Lego mini-figure customized by themselves. In addition to a photo zone where you can take pictures with a large BTS Lego minifigure model, you can also see a photo zone with the theme of a place in the music video.
B1F is operated as a lounge. Photos of BTS's performance and music video scenes will be displayed, and separate creations can be seen together. The minifigure is provided with four types of components that can be customized according to one's taste, and it is also possible to express one' The completed mini-figure can be inserted into the concert diorama on the first floor.
The second floor is operated as a shop that sells Lego products. Up to 30% discount will be applied for certain products, and Lego mugs will be given to customers who visit and purchase more than 200,000 won in between. LG U+ customers can receive mini penguin figures
Click the button below To buy BTS x Lego Dynamite 21339
Sources
https://newsis.com/view/?id=NISX20230302_0002210800&cID=13004&pID=13100
https://lady.khan.co.kr/culture/article/202303030736001?ref=naver
https://biz.newdaily.co.kr/site/data/html/2023/03/02/2023030200066.html
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