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20s and 30s' preference, "Grandmanial"
Halmanial' is a newly coined word created by combining the generation of grandmother's dialects, "Halmae" and "Millennial." It gave the name to a trend commonly called the retro craze. However, the difference is that the old traditional culture was reinterpreted with the sensibility of "kids these days."
They are especially enthusiastic about traditional desserts. Traditional desserts such as macaroons and cookies, which were not popular, come to mind. According to KB Kookmin Card's analysis, sales growth of rice cakes and Korean sweets topped the list (66%) of popular desserts such as ice cream, doughnuts, and cakes in terms of credit card, check card sales, and new franchises over the past four years.
CU's "neighborhood chubby medicine and cookies" sold 100,000 in five days, and Olive Young's "honey medicine" sold 300,000 in three months. Getting yakgwa is as intense as getting tickets for a concert by a famous singer. It is even sold at secondhand trading sites with more money. It is simply 'medicine and chaos'. Following the Yakgwa, "Personality Juak" is also drawing attention. A dessert cafe located in Daegu City also hosted the "Personality Juak Pop-up Store." From the first day, the waiting line was long, and I could realize its popularity.
What is the background to the hot grandmotherhood? The MZ generation, which went through the COVID-19 era, began to value health. As can be seen in the reactions to "Zero," "Vegan," and "Poke." Foods that can feel raw materials such as fruits and grains have begun to attract attention rather than snacks full of chemical additives. Along with that, the demand for traditional desserts has also increased.
In addition, it can be seen as a kind of Newtro craze. The cultural background that considers the old one "hip" rather than "village" also plays a role. It has become a play culture that adds hip to grandmother's taste. This culture is also expressed in fashion, also known as "Granny Look" and "Grandma Look." Flower patterns, loose knitwear, and pleated skirts are typical.
For the MZ generation, the grandmotherhood trend is likely to remain an interesting one for quite some time. MZ responds quickly to information and is interested in new things, but it also has the characteristic of being easily fed up. As soon as the marketing of the grandmother becomes excessive, it is called "fracture" and can be shunned. As many companies target the MZ generation as an address visa class, they will have to follow the flow properly.
Mashreq 
Kook min bank 
