NewJeans x PEPERO

Lotte Well Food announced on the 1st that it has selected "New Jeans" as the official global embers of the Pepero brand. Lotte Well Food is launching a global campaign to promote Pepero Day to the world with New Jins, who has emerged as a global rising star. 

Since 2020, Lotte Well Food has continued to launch a global integration campaign in time for Pepero Day on November 11. This year, which marks the fourth year since the global integration campaign began in earnest, it plans to actively market Pepero to 17 countries, including the Philippines, Hong Kong, Taiwan, and Kazakhstan, along with Newzins. The goal is to expand global brand awareness by applying unique and trendy colors to Pepero brands along with the global influence of the official Amber Suther New Jeans. 

The slogan of the Pepero Global Integration Campaign is "Say Hello with PEPERO." It is about giving Pepero that can share hearts rather than 10 words in various situations in daily life, and delivering a warm message of sympathy. 

Lotte Well Food will launch full-fledged Pepero marketing activities from the middle of this month to target global MZ generation consumers. Video contents that will catch the eye with a fresh meeting between New Jin's and Lotte Well Food's representative character, "Peppero Friends," will be released on various media, including TV and digital. 

It will introduce an edition product with a sensuous image of New Jins on the package for domestic and foreign fans, and a special gift with unique sensibility through some distribution channels in Korea. It is also planning a pop-up store of large-scale Pepero brands in Korea and abroad to establish Pepero Day as a festival for people around the world.